Organic Food Speech Essay

I have a question for you at the beginning of this speech. Who just eat organic food everyday? Obviously! According my research, which I gave the question to my friends. Most of them know about organic food, but only few of them just eat organic food which including the vegetable, meat and eggs and other people don’t take it seriously and eat fast food always. What is organic food? The United States Department of Agriculture (USDA) states that animals raised on an organic operation must be fed organic feed and given access to the outdoors. They are given no antibiotics or growth hormones. Organic crops are raised without using most conventional pesticides and using no petroleum-based or sewage-sludge-based fertilizers. Do ‘organic’ and ‘natural’ mean the same thing? And four main reasons to choice organic food! No, â€Å"natural† and â€Å"organic† are not same. You may see â€Å"natural†, â€Å"all natural,† â€Å"free-range† or â€Å"hormone-free† on food labels. These descriptions must be truthful, but don’t mean they are â€Å"organic. † Only foods that are grown and processed according to USDA organic standards can be labeled organic. According to USDA: Organic food such as fruits, vegetables and meat can make people become healthier and organic farming can protect the environment. Choice organic vegetable! The picture for strawberry: On the right is non-organic and left is organic. For the picture down: one the right is non-organic and the left is organic. Normally, non-organic fruit or vegetable will grow faster and taste not as good as organic food. For the last picture: the right side is organic egg and left side is non-organic. The reason why the color is different is because organic chicken also eats organic feed. Choice organic meat! We also need to choice organic meet. From the picture we see. Organic Meat Comes from Animals Treated Ethically and Humanely. The organic farming looks cleaner and animal form there lives healthier. Here are some of the reasons why you should buy organic animal products. 1. Organic meat comes from animals that were given a pesticide-free diet. 2. These animals may have had some limited access to pasture. 3. They were not loaded with antibiotics, steroids and other poisons. 4. Organic meat has not been irradiated. Therefore, organic meat is not loaded with toxins–that are subsequently passed on to you when you eat them–like conventional meat is. Health and money which one you prefer: Non-organic food can cause lots of disease. Even the organic food is expensive; there is nothing important than our lives and our family’s health. According to the research from Organic Liaison: Because factory-fed cattle eat the ground-up remains of their SAME SPECIES, this can cause mad cow disease, destroying a human’s central nervous system and brain. Also the animal, which grows up in dirty environment, can cause many parasitic disease and diarrhea. Studies also show that grass-fed beef contains more nutritional value, including higher levels of conjugated linoleic acid (CLA) and omega-3 fatty acids, which reduce the risk of heart disease and cancer. Here is another new research from Maryland University: Non-organic Chicken has one kind bacterium, which is resistant to modern medicine. This kind of bacteria that can cause serious and unpleasant disease that becomes a lot harder to cure. Conclusion: We know that eating organic fruits, vegetables, and other produce is the way to go. It’s healthier, it tastes better, and it doesn’t have any nasty toxins or chemicals. Healthy and happy life cannot live without organic food. Now let us choice organic food!

Buyer behavior & integrated marketing Essay

Briefly summarize the marketing problem/issue you have researched, and provide a brief, but multi dimensional profile of the target market. The problems on which this assignment focuses on is how can an organization understand and influence the demands and needs of a consumer by using consumer decision making model and the a decision sequence model which helps an organization define a set sequence in order to plan for its marketing and promotional strategy. The company that has been researched upon in the research paper is Automobili Lamborghini S. p. A that has recently launched its new SUV in the market which also happens to be the first SUV car from the company. The car is known is Lamborghini SUV and there are a lot of things that need to be taken care of when introducing and marketing the car in automobile arena. A consumer decision model will help the company in order to see how a particular group of consumers decides for a particular commodity. What are their preferences, their expectations, how can they be attracted, what is their taste, how well do they memorize a certain product, their loyalties to a particular brand, their interpretation from a product or marketing strategy and the knowledge that they possess. A consumer consciously or unconsciously using all these factors when going to buy a product thus in the case of Lamborghini SUV the consumer will again question himself on the above mentioned grounds (MacKenzie 1986). As given in the research done on the company, the main problems that the company tends to identify from the consumer behavior are; 1. What is the product 2. What is the target market 3. What are the substitutes 4. How does the price and value for money are correlated 5. Is the product a luxury item 6. What sort of a decision sequence model can be used Here is a brief answer to all of the questions mentioned above. As we all know that the product is a luxury SUV that is being marketed for the first time by the company, the company has to target to a specific group with specific characteristics. These people are supposed to be well to do by having good executive level jobs or running businesses and having a family of 2 to 3 persons. This suggests that the targeted customer should be more then 35 years of age but not more than 45 because that goes beyond the sporty and speedy characteristics of the car. The sport and speedy characteristics of the car open two marketing and targeting corridors for the company, that are, 1. executives and managing directors, (as discussed above) and 2. The existing sports cars clients who will then be filtered for having or not having a taste for a sports SUV. The problem is that the product that is in question in the research is quite expensive and thus it is not at all like marketing coke. Customers need to be educated and informed about the value and worth of the product that should be other than the actual cost price of the car (Bettman 1975). With reference to Blackwell, Miniard and Engel analytical framework, analyze the likely buying behavior of your target market, in terms of degree of problem solving, and identify the probable influences on this decision process. You should also identify any issues related to the information processing aspect, as this will inform task 3 With reference to Blackwell, Miniard and Engel, the decision of any consumer is based upon and involves two or more products that are substitutes to each other. For example a consumer might choose between going out for a movie or staying at home, for this matter going to movie and staying at home will serve to be as substitutes to each other. Similarly, in this of Lamborghini, the consumers have a range of choices. These choices include other sporty SUV’s that already in the market by competitor brands like BMW, Mercedes, Chrysler and others. Thus Lamborghini should look into the matter that what do consumers want in an SUV, how and what characteristics they should highlight to attract their customers. Blackwell, Miniard and Engel advocate the fact that there are a number of cognitive processes going on in a consumer mind while he makes purchase decisions. These cognitive decisions can be identified as consumer knowledge about the market and the product, beliefs and memories about information that a consumer gathers from marketing and promotional activities going on around them, their cognitive process of comprehension and lastly their integration cognitive process in which a consumer evaluates two or more choices and short lists to one final choice. This choice is made on the basis of certain behavioral decisions, thus the decision making process of a consumer can also be regarded as their decision plan. A Cognitive Process Model of Consumer Decision Making Lamborghini should keep in mind that its consumers will gather most of the information from their surroundings. Apart from their own marketing campaign, the consumers consciously and unconsciously are gaining information about the sporty cars, their models, information about other brands, performance of other SUV’s that come I the same category of sporty cars and much more. Consumers are exposed to TV shows, magazines, discussions and even get to see these products live at show rooms that they already a lot about the car. However, a marketer should always keep in mind that in order to attract a customer and give him what he wants, the product should be marketed in such a way that the consumer directly notices what he wants in the product without him being analyzing and comparing with other brands(Roberts 2000). The marketing campaign should highlight the characteristics of the product itself in the marketing campaign rather than letting the customer gather the information on his own that can also lead to possibilities that the customer may not be able to find those characteristics on his own. Same goes for Lamborghini, the company must market the new SUV in such a way that it highlights both its sporty nature and its symbol of power of status in order to cater both the target markets that have already been identified in the previous section. Moreover a company must also see into how do different consumers tend to interpret the information and marketing material that is made available to the customers. This data must be designed in such a way that it is not contrary to any sort of a customer because every potential customer might interpret the information in line with his own preferences and tastes. For example, those customers who are business and corporate executives want the car to be a status symbol for them, thus a campaign should not only cater the racing and sport nature of the car because that will leave an informal image over the formal and status conscious customers. Thus the interpretation of customers should also be taken into account by Lamborghini when coming up with a marketing plan. Moreover Lamborghini should introduce the product in the market that it leaves a lasting impression in the memory of the potential consumers. This is because the consumers that Lamborghini is planning to target are the ones who will not think about whether to buy or not to buy a product. They will tend to go to buy only when they need to buy a product. For this they must have an image of Lamborghini in their minds that they can recall when they feel the need for a product. Moreover, as the product that Lamborghini is marketing is a product that the consumers do not buy very quickly due to its price, thus over this decision making plan and process of the consumers, Lamborghini should also provide the consumers with new information and characteristics of the car in order to renew the old information in the minds of consumers along with keeping them more informed and updated about the product. This can easily be done with a planned marketing campaign through which new information and strategies can be implemented as soon as the company feels the need to implement them(Moner 1973). The integration and evaluation process is stored in a consumer’s memory and thus most of the time it is seen that these evaluations then tend to turn into attitudes and beliefs of a consumer. These beliefs and attitude are of both the natures, they can be changed and at times they cannot be changed. Thus the marketer need to focus on these beliefs and attitudes because basically these are the factors that influence a customer’s intension in his decision making process. Thus Lamborghini can use this information of customer in many ways that is; they can analyze why brand loyal consumers go for a certain brand, why do they hate another brand and what are their beliefs and attitudes towards the product if they don’t go with it. For example, some customers might be loyal to Lamborghini sedan cars and they might not go for an SUV because they might think that they are not that fast s the sedan, hence, the Lamborghini can use this information by educating its customers and potential target market that the Lamborghini SUV is as fast as a normal sedan and can highlight extra advantages of the SUV then the normal sedan. The company can also market its muscular look and powerful attributes in order to attract those customers who are looking for sporty SUV’s due to status symbol both in an out of the office, that is in the corporate world and when traveling with a family(Woodside 1992).

Sanjivani Medical Times

RNI NO. :DBLBIL/2001/4088 VOL 8, ISSUE 5, APRIL 2011 A Star Media Group Publication INDIA’S AYUSH AND HEALTH TOURISM JOURNAL SKIN LASERS Central Council for Research in Yoga & Naturopathy (CCRYN) (Deptt. Of AYUSH, Min. of Health & F. W. , Govt. of India) 61-65, Institutional Area, , Janakpuri, NEW DELHI – 110 058 Tel: 011-28520430, 31, 32; Fax: 28520435 E-mail: ccryn. [email  protected] com Website: www. ccryn. org CCRYN is actively engaged in Research, Development, Promotion, Propagation, Education, Training, Publication etc. Grant-in-aid for Clinical and Literary Research 1 100% Grant-in-aid is given to Yoga & Naturopathy Institutes for conducting research. 2 Grant is provided for translation, publication of ancient Yoga texts and other standard literature based on modern scientific research. Grant-in-aid for TCPC and PCC 3 More than 140 Yoga & Naturopathy Hospitals all over India including remote areas and North Eastern Region are given grant under Treatment-cum-Propagation Centre (30 Bed Hospital – Rs. 9. 00 lakh P. A. ) and Patient Care Centre (20 & 10 Bed Hospitals – Rs. . 00 lakh & Rs. 3. 00 lakh P. A. ) Central Research Institute (CRI) 4 Free land has been taken over from the Government of Karnataka and Haryana for 100 Beds Research Hospital and construction is under progress. Free land of 10 to 20 Acres is being allotted by Govt. of Manipur, Orissa, Assam, Tamil Nadu, and Jharkhand. National Campaign on Yoga & Naturopathy for Holistic Health being conducted all over India. Publicatio ns 1 2 3 4 5 12 Research Monographs since 2005. CDs on Naturopathy & Yoga Therapy in Hindi, English and Tamil. 8 books in Hindi & English. More than 30 brochures, leaflets and booklets in Hindi and English for free distribution. Yogic Prakritik Jeevan, quarterly magazine, in English and Hindi. Yoga & Naturopathy OPDs since 2005 1. 2. 3. 4. Safdarjung Hospital, New Delhi RML Hospital, New Delhi Lady Hardinge Medical College, New Delhi University College of Medical Sciences, New Delhi Fellowship for Ph. D. Scholars since 2006 at Rs. 6,000/- P. M. for 3 years. Yoga Fitness Classes at Delhi-12: 1 Headquarters – 6, Udyog Bhawan – 2, AIIMS – 4 Paramedical Diploma in Naturopathy & Yoga Therapy (DNYT)–2 years from 2011 The yearly financial assistance for the course is Rs. 5. 00 Lakh. Scholarship to the BNYS (Bachelor of Naturopathy and Yogis Sciences) students from 2011: 1 Rs. 5000/- will be given to 110 students from the first year for pursuing the Course outside their State. Other Achievements: 1 The Council has organized several All India level Seminars/Workshops on Yoga & Naturopathy. 2 It is actively participating in various Arogyas and Health Melas. (Prof. Dr. B. T. Chidananda Murthy) Director NEWS ISSUES NEWS MEDICAL RESEARCH Ghulam Nabi Azad noted that the AYUSH systems of medicine are of great antiquity he Union Minister for Health and Family Welfare Shri Ghulam Nabi Azad chaired the meeting of Consultative Committee of Parliament attached to the Ministry of Health and Family Welfare in New Delhi to specifically discuss the activities of Department of AYUSH. Cutting across party lines the Consultative Committee members lauded the progress made by the Department of AYUSH in the short span of sixteen years since the inception of separate Department for Indian Systems of Medicines and Homeopathy in 1995. Sh Ghulam Nabi Azad noted that the AYUSH systems of medicine are of great antiquity and the Department has been making significant strides in providing an enabling environment to develop these systems with its infrastructure of National Institutes, Research Councils, Pharmacopoeial Laboratories, the Public Sector Undertaking of Indian Medicines Pharmaceutical T Secretary, Department of AYUSH Anil Kumar drew the attention of the members to the new initiatives taken by the Department in the XIth Plan Union Minister for Health and Family Welfare Shri Ghulam Nabi Azad Mauritius Patient at Eye – Q for Lasik Eye Surgery Dr. Vibhuti Sharan MBBS, MS (Ophthalmology) Corporation Limited as also the National Medicinal Plants Board. The Minister highlighted that mainstreaming of AYUSH systems has become a successful strategy in the National Rural Health Mission. He also elaborated on the efforts made by the Department towards ensuring quality control of drugs. The Minister however pointed out the acute shortage of doctors in rural areas and elicited views of the Members in itigating the situation by utilizing the AYUSH doctors to fill the felt need at grass root levels. The Consultative Committee members shared the concern of the Department over some key issues like low capacity reflected in vacancies; pending Utilisation Certificates from States; weak drug enforcement machinery; collaborative research and building quality – drugs, therapies, hospitals, laboratories, teaching colleges. The Members requested the Health Minister to ensure empl oyment and utilization of trained manpower of AYUSH. e-Q, symbol of excellence in eye care and largest chain of super specialty eye clinics across Northern India today executed a special Lasik eye surgery for three patients of the same family who had specially flown down from Mauritius to receive the treatment. Speaking about his Lasik surgery at Eye-Q, Mr. Patoo Jor Roshan said â€Å"I have particularly travelled to India to get my Lasik eye surgery done. I was referred to Eye-Q by a friend who underwent Lasik eye treatment to correct poor eyesight at Eye-Q and has experienced remarkable difference. † E Devi Shetty Targets Medical Tourism In Cayman Isles FIRST TIME IN THE WORLD Without operation Cure Cataract, Glaucoma, Myopia, Hypermetropia & incurable eye diseases of Retina (Diabetic Retinopathy, Macular Degeneration, Retinitis Pigmentosa, Colour blindness) & different types of eye cancer. Inventor : Em. Prof. Dr. M. S. Basu Senior Ayurvedic Eye Specialist International & National Awardee Dr. Basu with H. E. President, Ex-vice President, Home Minister of State, GOI, Ex-Health Minister, GOI, Ex-Chief Minster, U. P. , Ex-Petrolem Minster, GOI. ‘Minimal Invasive RoboticHeart Surgery NOW ! FIRST TIME IN THE WORLD†¦ Emeritus Prof. Dr. M. S. Basu adds a new chapter in Medical Science by curing Retinoblastoma patient successfully Patients of poor vision, referred by AIIMS-Delhi, Shankaralaya Netralaya-Chennai, Gandhi Eye Hosp. , Aligarh etc. have been cured successfully. Spectacles get removed up to +8. 50 No side effects Recovery of vision within 5 minutes EXPORT COUNCIL PATENTED BY PATENTED BY GOVT. OF INDIA W. T. O. EXPORT LIC. OF GOVT. OF INDIA TM REGN. FROM GOVT. OF INDIA S. S. I. REGD. GOVT. OF U. P. G. M. P. CERTIFIED ISO 9001:2000 For Franchises, only BAMS, BUMS, DHMS,MBBS, & Qualified Optician may be contact Dr. Basu Eye Hospital & Centre to Cure Without Operation 23-B, Ekta Nagar, Bareilly (U. P. ) India. Ph. +91 9997722223, +91 98370 06102, +91 93196 23728 EW DELHI: Safemedtrip has unveiled latest and state of the art ‘Minimal Invasive Robotic Heart Surgery Programme' in the country. This programme will be helpful to the patients, who are suffering from Heart Disease as they will be benefiting from its ‘Minimally Invasive Robotic Heart Surgery Programme' with its latest advances in heart surgery techniques. Robotic Heart Surgery programme is quite affordable at Safemedtrip affiliated hospitals. N NEWS ISSUES Pregnant lady doctors forced to work at AIIMS NEWS PRODUCT LAUNCH country's biggest medical institute, and fighting for our basic rights,† said a senior resident from the Neurosurgery Department on the condition of anonymity. â€Å"We have been using our other unpaid leaves as we are not getting the maternity leaves which are paid leaves. I reach office at 8 in the morning and work till 6 in the evening, and sometimes we have night duty too. This behaviour is completely inhuman,† said another lady doctor from Gynaecology Department on the condition of anonymity. Due to the confounding behaviour of the administration, few of the residents have already left the institute and their job with it, as it was getting impossible for them to work at this stage of pregnancy. â€Å"Two ladies joined last month on a regular basis and wanted maternity leave and the institute is creating hassles. Despite the DGHS order we could get 2+2 (or 3+1) months (unpaid and paid) maternity leave till January this year for most residents. The problem has assumed serious proportions now with recent hassles by AIIMS administration,† said Dr Debjyoti Karmakar, President, Residents Doctor Association (RDA) Sonakshi Sinha New brand ambassador for Fem bout 40 senior resident doctors, who are pregnant, forced to continue with their duties as the administration allegedly isn't allowing them any time off Among other things, AIIMS is also renowned for its pregnancy care. But that only benefits the patients. It appears that the institute is rather callous when dealing with maternity issues of its own employees. At least 42 senior resident doctors who are pregnant are currently working in various departments of the institute. â€Å"I am coming to the hospital even in the 37th week of my pregnancy. We had applied for leave months ago, but the administration is not responding. At this point of pregnancy, all women are asked to take complete bed rest. But here, we are working in the A n the occasion of 100th International Women's Day, Fem, the leading & most trusted beauty brand from the House of Dabur, announced the signing of Bollywood heartthrob Sonakshi Sinha as the new brand ambassador for the brand FEM. The agreement was signed on Tuesday by Ms Sonakshi Sinha and Dabur India Ltd Chief Executive Officer Mr. Sunil Duggal. The first campaign for Fem bleaches featuring Ms Sinha will be launched shortly. O

Interpersonl therpy Essay Example | Topics and Well Written Essays - 1750 words

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Social Media, and how dose it effect the community Research Paper

Social Media, and how dose it effect the community - Research Paper Example Social media have made significant and changes in communication or interactions in the community, among the individuals and organizations. This study examines ways in which social media has influenced the community both negatively and positively. Social media differ from traditional media in the terms of usage, quality, accessibility, permanency, etc. (Piskorski 42). In the modern world people from all diversity spend more time on social media sited such as twitter, Google plus, Facebook, MySpace, LinkedIn, etc. Studies have established an increased usage of social media in terms of time spent on the social media sites as well as increasing number of users (Dijck 57). The increasing use of portable internet enabled devices such as smartphones are the main contributing factors to increasing use of social media. For example, in 2011 the total time spent on social media by US residents amounted to 66 billion minutes depicting a 99% increase in social media usage to 121 billion minutes in 2012 (Jones 1). Therefore, social media have resulted to the establishment virtual community in which people exchange information more often and are to control content of information that they share. Social media have increased business development and expansion (Piskorski 24). Most companies have set their presence in the social media to enable the clients to comment about the products. Sometimes companies reward customers by awarding points to customers for commenting on their products or referring new customers (Dijck 83). An example of a company that has used social media to reward customers is McDonalds, which issued $5 and $10 gift cards randomly to 100 clients who checked-in one of their restaurants (Dijck 84). The offer increased check-ins from 2,146 to 2,865. The company received several new blog posts, articles and comments from new clients. The Social media have become one of the most effective means on obtaining customer feedback that has helped

War and Peace Essay Example | Topics and Well Written Essays - 1500 words

War and Peace - Essay Example This paper studies the official catholic teachings on peace and war in the broader perspective of the globalised world. It gives special attention to the prevailing societal set up and emerging trends in the governments. The paper reviews the present teaching of the Roman Catholic Church then follows statements of the church bishop, Pope John Paul II. The Australian Catholic Church social justice council has two documents (already in the market) that outline the statements of the pope John Paul II that contains the teachings of catechism of the Catholic Church on the issue of war and peace. He published these documentaries when the Republic of Iraq was facing the threat of military intervention by a contingent of allied forces. This was because Iraq had failed to meet the inspection resolutions of the UN concerning weapons production and mass destruction of persons through wars (Marc, 2002:46-49). The document by the pope provides a basic source for the local communities on the justi ce groups and individuals seeking information on the stand of the church towards war and peace. It reviews the teachings of the church on the issue of war and peace as contained in the catechism with excerpts from the Holy Father and church leaders from across the world. The responses of the Catholic Church in regard to use of force are in two strands that answers the issues of pacifist and just war. Basing on the gospel values and the experience of the national and global violence, pacifism regards war as being unthinkable and unjustified. The just war tradition opposes the use of force in the engagements of war. The moral conditions resort to protect the innocent and restore justice (Shannon and Thomas, 2003:245-269). The teachings of the church on war and peace have changed over time and continue to do so in response to the emerging trends across the globe. For example the just war theory has formalized by the St Augustine continues to evolve considering the moral framework of th e changing nature and circumstances of war as a form of response to aggression. In the current society, terrorist acts of terror are common as the immediate mode of conflict resolution. In spite of these, the strict church moral requirements demand that war should be the resort and that peaceful diplomatic means should are necessary to curb the issue of war. The Catholic Church has called for peaceful resolutions of differences in order to prevent wars and not constitute the legitimate use of force (Rock, 2011:189-191). The Christian views in the issue of war and peace have diverged widely in the recent past due to the current world events. In the modern society, people hold many different opinions due to the crisis surrounding countries like Iraq. However, the roman church calls for the convergence of the Christian views on the judgments of the secular events formed in the teachings of the church leaders. The catechism has teachings of the Catholic Church on the avoidance of the wa r. The teachings offer total respect to the human life as God given and thus subject to total respect by all humans. This clearly reflects in the commandments documented in the catechism, which calls that You Shall Not Kill (n 2302). The respect for human life paves the need for peace and it only comes in the absence of war. Peace is a tranquility of order, which comes from the respect to human dignity and the respect for the individuals and the entire community (Marc, 2002:77-79). Peace comes out of Justice and love. The

Speaker Presentation Response Papers Assignment

Speaker Presentation Response Papers - Assignment Example He was very effective in his explanation of his career graph and explained how he tasted the cable television business at different places moving from Portland to Miami to Phoenix to Houston to Washington DC in an eight year period. In this time period he enjoyed various posts such as regional manager for marketing, sales manager etc. According to Bob Thomson, â€Å"He got a good taste of Cable television world over through this†. He steadily progressed throughout his career and by 1998 he was made the Vice President of Fox Sports International. According to Bob Thomson, Fox Sports International at that point in time comprised of various channels across the US such as Fox Soccer, a Spanish service for Fox as well as channels in Latin America, Central America, Middle East and Eastern Europe. Under his leadership, they had also started selling FOX rights to people throughout the world. These were some of the biggest milestones in his career. He was made the CEO in 1999 and Presi dent of FOX Sports Network by 2000. He got tired by 2009 and he retired. Bob Thomson managed to make the audience stifle some giggles as he spoke about his retirement in 2009. He maintains that he still does some work for FOX sports, for Direct TV cable networks and Yes TV. When Thomson had left the company the operating profit was 1.1 billion dollars and the revenue was 3.2 billion dollar and has a net worth of 18 billion dollars today. How Sports changed over the years? Thomson moved on to explain how TV has changed over the years. He began with the time of World War II. At that point, sports was being broadcasted by one or two channels only—CBS and Dumont. Sports was being used as a means to propogate the selling of TV sets back then but today Thomson explained, it is used as a means to sell subscriptions world over. Thomson was very sound on his knowledge as he drew comparisons between what happened then and what happened today. Back then, he explained most of the shootin g would take place in the sun as there would not be enough lights at night. The cameras used to be big. Thomson said they are big today but they were even more big at that point in time. The sets were nonexistent and there was non concept of rights then. Thomson raised a very valid statistic regarding how back then the total no of TV sets in United States were only 10 billion while today there are as many as 110 billion TV sets. This in my opinion raises a very valid point regarding the growing integration of TV world over. 1960s and 1970s: The 1960s and 1970s as explained by Bob Thomson, I feel were a very important era in the world of Sports Television. He termed this era as the start of â€Å"explosion of sports programming†. A very important point of this era, I felt was the growing commercial nature of advertising. By the 1960s, there was no longer one sponsor but multiple sponsors were called in. This was to capitalize on advertising revenew. Advertisers sought to targe t 19-54 male population through these sports channels. The challenges that arose: By 1980, the real challenges for Sports TV started emerging. This was when niche channels and non sports programming channels, started taking viewership away from mainstream networks. This was a very crucial period in Sports TV programming. Traditional sports sponsors began moving their advertising dollars into other areas as networks tried to raise advertising rates. An important point raised by Thomson was the importance of

Final exam (take home) Essay Example | Topics and Well Written Essays - 2000 words

Final exam (take home) - Essay Example be allowed to bring about the absolute freedom of opinion and sentiment on practical, speculative theoretical scientist or moral subjects (Bennet, 2008). The freedom of expression is indispensable in attempting to drive different viewpoints to their logical conclusions as opposed limiting them because of the social embarrassment they may cause. This argument is inspired in part by the fact that in the attempt to save face, certain comments or opinion that are considered to be in bad taste tend to be discouraged without being objectify considered. Nevertheless, despite the bold claims, he proposes that there should be some rules to govern the action of politicians, which he refers to as the harm principle (Bennet, 2008). On the face value, one may imagine that Mill is agitating for people to have leave to use their opinions to cause others harm perhaps by inciting them to violence. While the argument has merit in that supports the freedom of expression, his insistence that all opinions should be tolerable lacks moral ground given that some of the opinions can cause harm even if they are not carried out. For example, if someone voices an opinion that Jews deserved to be victimized in the Holocaust through print media or in a paper, which Mills would consider acceptable, it would probably have a negative psychological effect on survivors or their families. Clearly, although the contention for freedom of speech is well intended, if pursued to its logical conclusion, it would be very misleading. Ultimately, those who defend the right to Mills version of freedom of speech often find it difficult to support their position when it is proved that this freedom even in the abstract can harm others. However, he makes a very valid point in stating that dissenting voices should never be silenced since as history has proven in many occasions, the fact that an opinion is held by many people does not necessarily make it correct. By emphasizing that all opinions should be

Professional career development Assignment Example | Topics and Well Written Essays - 1500 words

Professional career development - Assignment Example According to Best and De Valence (25), there are certain determinants that characterize the form of the building that a client gets. Economic and legal requirements are by far the most compelling factors, but the other factors including technology, materials, functional and climatic factors affect the project. Client’s specifications on the building are based on the circumstances surrounding these factors. Risk distribution between the constructor and the client can be assessed for various projects to determine the impact that client type has on design and construction elements of a project. In the following three client types, study has been conducted to highlight the intricacies involved in the determination of risk distribution and the impact passed on to the entire project procedures. Three sectors of the industry have been chosen discussed in the section. Domestic construction market is characterized by private ownership and individual preferences. The domestic building and construction market can further be divided to include various client types, for instance a family which needs a small house, medium and big home builders. First time builders and luxury house builders across the size demands of buildings are also observed in the market. The direct involvement of the client in the project is increased by the direct ownership factor which also increases accountability on the part of the client. Due to the fact that the domestic housing competition is heightened by the slender barriers of entry of new competitors enables the clients to enjoy the benefits of a competitive market. Some of the benefits enjoyed include lowered costs and a variety of service providers to choose from, which enhances preference. Such a diverse market features a variety of risk distribution, project duration, location preferences as well as and costing flexibility. The domestic market

Poverty in the United States and in India Essay Example for Free

Poverty in the United States and in India Essay Poverty is the inability to meet basic needs of life and to some extent the inability to meet essential material needs that ensure a safe and secure livelihood. The United States measures poverty using governments set poverty line. In rough estimate around 12% to 16% in the United States live below the poverty line. When statistics were done in the year 2006, people under the 18 were the ones highly affected by poverty. A research that was done recently by Carsey Institute at the University of New Hampshire, the rate of children who are poor is relatively higher in the rural parts than in the suburban areas. The US government and other nongovernmental organizations have been trying to reduce the level of poverty in the country. They have tried to educate as well as initiating campaigns that focus on poverty eradication. With this they place their focus especially on the homeless, people faced by atrocities like earthquakes, immigrants and others. The government has tried to build up charity programs and social workings based on improving the nature of the impoverished people. Faced with the heated up issue on poverty the Government has come up with 2017 poverty eradication plan, that is based on lowering or bringing to an end the poverty that faces some parts in the country. The Government embarks on raising the low- income workers minimum wage to 50 percent unlike the 30 percent that they earn. The Government also in tends to raise the Earned Income tax Credit and Child Tax Credit; the former enables people to invest on assets and the latter provides the child with a tax credit of $1000 per child. The Government wants to establish a policy that looks after the rights of employees, leading to better jobs and good salaries. It will also embark on child care help to those families that have got a low income and promote education for all. It will also create be able to place youths that are disadvantaged to schools and work so they are able to earn a living. They also want to make sure that they make it possible for higher education to be available in every state. These among many other solutions are being looked at by the US government in order to reduce the rate of poverty. Factors that result to poverty in the US include; parents not being married and raising children out of wedlock, Great amounts of taxes imposed even to the low income earning people, Public schools are run poorly, in addition to being funded heavily such that some people do not afford them. , children score very low in marks. Diseases like mental disabilities, abuse of drugs, domestic abuse and also natural disasters are other causes of poverty in the United States. INDIA India is one of the poorest countries in the world, unlike the US which is a world class country. Its most people live below the poverty line that is one third of the population. According to World Bank; 2005, â€Å"India has 456 million people, 46% of its population lives below the poverty line, it also has 828 million people, or 75. 6% living below $2 a day† Some of the causes of Indias poverty are the meager daily wages that employees receive. Most people in India live in rural India. They get very low of what they earn which is basically not possible to live a comfortable life with. There is also unequal distribution of wealth with very less people earning 33% of the income while most people in the country earn less than what is expected by the Government and that is $0. 40 per day. Others of those people work in informal job sectors that have got no job or social security hence leading them to extreme poverty. As a result of the income inequality, most children in India are affected by food, surviving rarely on very little. A high percentage of those children are suffering from malnutrition, than has been witnessed in other countries. The major causes of poverty in India are derived from two schools of thought. The first being the Developmental view which states, that Indias economy was completely deindustrialized. This resulted to all goods and services turning out to be very expensive and the India man could barely afford. As a result of the tremendous increase in prices and a decline in terms of trade, a massive hunger struck and resulted to many Indians dying. The land where the people grew food crops was all destroyed and cash crops such as cotton, opium, tea and grain for export and more so for animal feeds were planted. With this, it is evident that the colonial governments were part to blame for the impoverished country. The other school of thought; Neoliberal view states that both unemployment and underemployment were also a cause towards poor India. Farmers in India too over rely much on Agriculture products without looking for other investment areas. In other words the people of India have got great food security but low economic growth. Agriculture, unfortunately contributes to economy growth only 18% whereas 60% of the population depend on it. India too has got a high population growth that has immensely led to poverty since agriculture is their main source of income and the people are too many to be assisted by agriculture only. The â€Å"caste system† in India has also been blamed as a cause of poverty, since most people were left out in employment opportunities, education and other essentials. In conclusion, both India and the US have been faced with poverty issues; however, we cannot equate poverty in US to that in India. Indias economic growth is very low, the US are a bit privileged, since they are one of the most powerful countries economically. India might take a long time to recover but US is able to make sure that their goals towards curbing poverty are initiated and bring forth fruits.

The Recycling Of Plastic Waste Environmental Sciences Essay

The Recycling Of Plastic Waste Environmental Sciences Essay When you think about the huge amounts of plastics we produce and the problems that can occur when we try to Disposal of plastic, it makes sense to reuse or recycle what we can. Recycling: means making new things from items that have been used and are not need any more. Steps to recycling First, depolymerization is the step of transfer a polymer in a mixture of monomers. Second, thermal depolymerization is a depolymerization step using hydrous pyrolysis for the reduction of complex organic materials (often waste products of various sorts, often biomass and plastic) in a light crude oil.Third, the heat compression process have taken all unsorted, cleaned plastic in all forms, from soft plastic bags to hard industrial waste. The Applications in plastics tybes. (PET) are recycled to reuse the material out of which they are made and to reduce the amount of waste going to landfills. (PVC) is a thermoplastic polymer. (HDPE) The most-often recycled plastic. (HDPE) came from petroleum. (Other plastics)The white plastic foam peanuts used as packing material are often accepted by shipping stores for use it again.Finlly Example Items Recycling,Recycle Plastic Bags. Recycle Plastic Coat Hangers. Recycle Plastic Bottles .Recycle All Other Plastic Waste. The Effect of Recycling Plastics on the Environment # Resource Conservation Recycling plastic bottles assists to conserve natural resources, specially oil, that is nonrenewable natural resource obtainable only in limited provide recycling one ton of plastic can conserves around 3.8 barrels of oil according to the Environmental Protection Agency . 2.12 millions of plastic was recycled in 2008 which is equivalent to approximately 7.6 million barrels of oil. # Energy Conservation. The process of finding new materials from existing materials need much less energy than what is needed for rare materials. Recycling one pound of the most common plastic used in water bottles called polyethylene terephthalate (PET) can conserve around 12,000 British thermal units of heat energy according to the Environmental Protection Agency . the process of recycle needs less energy by two- third than usual manufacturing . which help in reducing the damage of the usual power grid. That depend on burning fossil fuels. # Reduced Greenhouse Gas Emissions The process of producing plastic is able to increase the greenhouse gasses in air like carbon dioxide. Which is known as a major reason of global warming . because recycling plastic require less energy and fossil fuels it result in reducing greenhouse gas revival . The Environmental Protection Agency foredoomed that each family can help to reduce its production of carbon dioxide by the average of 340 pounds yearly . just by reuse the plastic things # Decreased Pollution besides reducing greenhouse gasses . recycled plastic can decrease the amount of pollutants in air and water . in addition many of landfill operations will burn the plastic bottles to keep waste that is able to secreted toxic pollutants and other materials that irritants into the atmosphere . the plastic resin is useful to produce water bottles. Besides it contain unsafe chemicals Challenges of recycling Recycled the Plastics have a low entropy of mixing. A macromolecule of plastic interacts with its environment along its entire length. Also In most places, plastics are collected for recycling. It is not easy to recycle plastics because the different kinds of plastic must first be sorted out. Mixed plastic connot be used for recycling.In addaion, some people donà ¢Ã¢â€š ¬Ã¢â€ž ¢t suport gaverment so they didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t put kind of plastic in the right place!!. In Germany and some parts of the United stats, you pay a deposit when you buy a full plastic bottle. When you take your empty plastic bottle back to the shop, you get the deposit back. This encourages people to return their emptyplastic bottles and not just throw them away. The shops then return the bottles to the company that made them for refilling. Another solution to reduce using of plastic Many scientists and governments are working together to find ways to stop using plastic. In Bangladesh the government prohibited the plastic bags completely. In 2002 Ireland imposed taxes for using plastic bags about 0.15 EUR per bag that helped to reduce the usage of plastic bags by 90 percent .besides , they gain 1 million dollar as a revenue. But as individual we can take the lead to reduce usage of plastic by several steps such as: we can use reusable bags which have a various shapes, designs and sizes, when you donà ¢Ã¢â€š ¬Ã¢â€ž ¢t use it you can rolled and put it in your pocket. Another way you can use reusable water bottles which made of recycled materials that can last for a long time and be recycled once again also we can use glass bottles instead of plastic bottles which is reusable. Also the number of Disposable Diapers used nowadays is very huge, and it cost around $300 million yearly to decompose single use diapers . so families can use for their kids Disposable Diaper s that made of wood base instead of the once with plastic base because it is going to decompose later so it will not cause environmental problems and it cost less than the plastic once. However, good cooperation between the people and government and the countries will lead to better results . Conclusion This report is concerned with the complex question of dealing with plastic waste. There are dozens of different plastics in common use, and many products are made from a mixture of these. However , people dont really care about throwing plastics away as they are not expensive. The Previous pages introduced and discussed ideas such as source reduction of waste, degradability of plastic, and the impact on environment and human ,which all inter-relate with the central issue of plastic pollution. In addition, the report provided overview of the facts and issues involved, together with examples from around the world which demonstrate how progress is being made in effective waste management and production of brand new plastics is less cost. It must be emphasized that plastic waste recycling and management are not merely the concern of large-scale schemes and companies. Every individual one of us can take action to deal effectively with plastic waste in our lives, and in this small way make an essential contribution towards improving our environment by put our own selfish needs before the needs of everything around us now and the lives of future generations.

High Level Design (HLD)

High Level Design (HLD) High level design High level design (HLD) gives the complete system design of functional architecture and database design. For the developers it is very much important to understand how the flow of the system is. In this phase the system design team testers team and the customers plays an important role. For this entry criteria are required the document that is SRS and the then exit criteria will be high level design, projects standards, functional design documents, and the database design documents. Problem specification Data has to be processed in a effective and efficient way. Time consumption should be less. Easy to implement. Data Definition/ Dictionary Data dictionary is a repository that contains all the description of all data produced by the application. It is an organization listing of all data elements that are pertinent to the system. Tables Tables For Colud Sever 1 FIELD NAME DATA TYPE SIZE KEY FName Varchar 30 primary Sk Int 10 Owner Varchar 30 CloudName Varchar 15 Table 5.1: Owner File [Table Design] FIELD NAME DATA TYPE SIZE KEY Vm Int 10 primary Owner Varchar 20 Memory Int 10 Thrushold Int 10 Status Varchar 30 AttackerIP Int 10 Attempts Int 10 Table 5.2: Virtual Memory1 [Table Design] FIELD NAME DATA TYPE SIZE KEY FileName Varchar 30 primary Owner Varchar 20 Sk Int 10 Table 5.3: CloudFile1 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Owner Varchar 30 primary FileName Varchar 20 Sk Int 10 Table 5.4: Receive File1 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY RemoteUser Varchar 30 primary Owner Varchar 20 Table 5.5: Remote File Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Attacker Varchar 30 primary AttackerName Varchar 20 IP-Address Int 10 Table 5.6: Attacker1 Table [Table Design] Tables For Cloud Sever 2 FIELD NAME DATA TYPE SIZE KEY Vm Int 10 primary Owner Varchar 20 Memory Int 10 Thrushold Int 10 Status Varchar 30 AttackerIP Int 10 Attempts Int 10 Table 5.7: Virtual Memory2 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY FileName Varchar 30 primary Owner Varchar 20 Sk Int 10 Table 5.8: Cloud File2 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Owner Varchar 30 primary FileName Varchar 20 Sk Int 10 Table 5.9: Receive File2 Table [Table Design] Remote File2 Table FIELD NAME DATA TYPE SIZE KEY RemoteUser Varchar 30 primary Owner Varchar 20 Table 5.10: Remote File2 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Attacker Varchar 30 primary AttackerName Varchar 20 IP-Address Int 10 Table 5.11: Attacker2 Table [Table Design] Assumptions and dependencies The user should know the authentication details to prevent the unauthorized access of the system. The user must be aware of the government rules and regulations that are to be implemented on the terms. The user must be aware of the flow at which the process of system takes place. Low level design Low level design (LLD) is like detailing the High level design. It defines the real logic for each and the each every component of the system. Class diagrams with the methods and relation between the classes comes under the low level design. The main phase of the object oriented approach is as follows:- Object modeling Dynamic modeling Object modeling Object modeling technique describes a method for the analysis, design, and implementation of a system using an object-oriented technique. Object modeling technique consists of four phases, which can be performed iteratively are Analysis, system design, object design, implementation Dynamic modeling The dynamic model describes the functionalities involved in the project and the person performing those functionalities. Following are the different kind of dynamic diagrams namely; Use case, Sequence, Activity diagrams. Use case diagram Ause case diagramis the simple and it is a represented as the user’s interaction with the system and describes the specifications of ause case. A use case diagram can represent the different kinds of users of a system and the different ways that they will interact with the system. Such diagrams is typically used in conjunction with the textualuse caseas well as it will often be accompanied by other kinds of diagrams. It is the high level piece of functionality that the system provides. An actor is one who interacts with the system. This Use Case diagrams are included into two modeling languages defined by the Object Management Group (OMG). Both the UML and SysML standards define a graphical notation for modeling use cases with diagrams. One complain is that they will not define the format for depicting these use cases. Generally both the graphical notation and the descriptions are very important as they document the use case and it is showing the reason for which an actor uses a system. The use case diagram shows the place of use case with the other use cases. As organizing the mechanism a set of consistent and coherent use cases promotes important figure of system behavior and have a common understanding between the customer or owner or user and the development team. Sequence diagrams Asequence diagramis a kind ofinteraction diagramthat shows how processes is operated with one another and in what order the processes is operated. It is the construction of aMessage Sequence Chart. A sequence diagram shows how the object interaction is arranged in time sequence. It describes the objects and classes which is involved in the scenario as well as in the sequence of messages that has been exchanged between the objects and it is needed to carry out the functions of the scenario. Sequence diagrams are typically mixed with use case in the Logical View of the system in the development. Sequence diagrams are calledevent diagrams orevent scenarios andtiming diagrams. A sequence diagram shows the parallel vertical lines (lifelines), the different processes or objects that live parallel and the horizontal arrow. The messages exchanged between them in an order in which they have occurred. This allows the specification of simple runtime in a graphical manner. Sequence diagrams Create the account Account Acceptance res Upload the file File received confirmation Create the End User account Account confirmation Request the file File request confirmation File sending response VM’s details Threshold Details Account details Figure 5.2 : Sequence diagrams Activity diagram Activity diagrams is a graphical representations of flow of work of steps that have taken in the activities and actions with support for choice and interact and concurrency. In the UML activity diagrams are intends to for both the computational and also for the organizational processes (i.e. workflows).. Activity diagrams 1 Figure 5.3 : Activity diagrams 1 Activity diagrams 2 Figure 5.4 : Activity diagrams 2 Functional modeling Afunction modelorfunctional modelinsystems engineeringandsoftware engineering is a structured representation of thefunctions(activities,actions,processes,operations) within the modeledsystemor subject area. A function model, similar with theactivity modelorprocess model, is a graphical representation of anenterprises function within a defined scope. The main purposes of the function model is to describe the functions and processes, and help with discovery of information needs and also help to identify opportunities, and establish a basis for determine the product and the actual service costs. Data flow diagram Adata flow diagram(DFD) is a graphical representation of the flow of data through aninformation system modeling its process. The step is used to create an overall view of the system which can be elaborated later. DFDs are also used for visualizationofdata processing(structured design). A DFD shows what type of information will be input to and what type of information will the output from the system, and from where the comes and from where it goes to, and where the data will be exactly stored in the system. It does not show information about the time of processes or gives the information about the processes will operate in parallel way or in a sequence way (which is shown on aflowchart). DFDs are the model of the proposed system. They should clearly show the requirements on which the new system should be built. Later during the design activity is taken as the basis for drawing the system’s structure charts. The Basic Notation used to create a DFD’s are as follows: 1. Dataflow: Data move in a specific direction from an origin to a destination. 2. Process: People, procedures, or devices that use or produce (Transform) Data. The physical component is not identified. 3. Source: External sources or destination of data, which may be People, programs, organizations or other entities 4. Data Store: Here data are stored or referenced by a process in the System. ER Diagram An ER model is an abstract way of describing adatabase. In the case of arelational database, which stores data in tables, some of the data in these tables point to data in other tables. It is essential to have one of these if you want to create a good database design. The patterns help focus on how the database actual works with all of the interactions and data flows. Building Blocks of Entity Diagram are: Entities: An entity is a ‘’thing† that exists and can be uniquely identià ¯Ã‚ ¬Ã‚ ed. Relations: A (binary) relationship type is an association between two entity types. Attributes: Attribute names (or simply attributes) are properties of entity types. The Main Advantages of Entity relation diagrams are: They are relatively simple They are user friendly They can provide a unique view of data, which is independent of any data models Module Description NICE Systems consists of following sub modules such as: Data Owner Cloud Service Provider (CSP) Virtual Machine for Cloud data storage Attack Analyzer Remote User Data Owner: Users who have the data and that have to be stored in the cloud and rely on the cloud for data computation, it consist of both the individual consumers and the organizations. Cloud Service Provider (CSP): A Cloud Service Provider (CSP) who has significant resources and who are expert in building and managing distributed cloud storage servers on different virtual machines, owns and operates live Cloud Computing systems. Virtual Machine for Cloud data storage Cloud data storage, a user will stores his data through a Cloud Service Provider (CSP) into a group of cloud servers, which are running in a simultaneous, the user interacts with the cloud servers via CSP to access or retrieve his data. In some cases, the user may need to perform block level operations on his data. Users should be equipped with security means so that they can make continuous correctness assurance of their stored data even without the existence of local copies. The cloud consists of different Virtual machines on which the owner data will be allocated and shared and the cloud will listen the different types of attackers called Stable. There does not exist any known vulnerability on the VM. Vulnerable. Presence of one or more vulnerabilities on a VM, which remains unexploited.

India :: essays research papers

Nearly one sixth of all the human beings on Earth live in India. Officially titled the Republic of India, it’s located in Asia and is bordered by the Bay of Bengal, Arabian Sea, and Indian Ocean. The countries that border it are Bangladesh, Nepal, Pakistan, China and Bhutan. The Himalayas border India too. India’s most spoken language is Hindi. Some other languages are Oriya Tamil and Telugu. The main religion in India is Hindus, or followers of Hinduism. They worship gods, goddesses, or deities. In Hindus, people believe that after the body dies physically, the soul is reborn to a different form. Some other religions are Christianity, Buddhism, Sikhism, and Jainism. India’s economic growth has brought challenges to the environment. Waters have been badly polluted and many acres have been cleared for farming. The Ganges River is the most polluted river in India and the world! Many animal habitats have been destroyed and many animals have been killed. Everyone has some kind of pattern that goes on in their daily life. One daily pattern might be going to a job. Another could understand the layout of the city, so you could know where to go day to day. Without understanding the pattern, your life would be very hard, because you would be asking for directions all the time. Knowing how basic services are provided in your area is also important. For instance, you need to know where and when to get food. Mahatma Gandhi, he was called â€Å"Mahatma† because it means great soul. He started a movement for civil rights. When he went back to India people heard about his actions in South Africa and made him famous in India and on his arrival in India he was treated like a hero. Gandhi had come up with a philosophy of struggle for political and human rights through non-violence. India :: essays research papers Nearly one sixth of all the human beings on Earth live in India. Officially titled the Republic of India, it’s located in Asia and is bordered by the Bay of Bengal, Arabian Sea, and Indian Ocean. The countries that border it are Bangladesh, Nepal, Pakistan, China and Bhutan. The Himalayas border India too. India’s most spoken language is Hindi. Some other languages are Oriya Tamil and Telugu. The main religion in India is Hindus, or followers of Hinduism. They worship gods, goddesses, or deities. In Hindus, people believe that after the body dies physically, the soul is reborn to a different form. Some other religions are Christianity, Buddhism, Sikhism, and Jainism. India’s economic growth has brought challenges to the environment. Waters have been badly polluted and many acres have been cleared for farming. The Ganges River is the most polluted river in India and the world! Many animal habitats have been destroyed and many animals have been killed. Everyone has some kind of pattern that goes on in their daily life. One daily pattern might be going to a job. Another could understand the layout of the city, so you could know where to go day to day. Without understanding the pattern, your life would be very hard, because you would be asking for directions all the time. Knowing how basic services are provided in your area is also important. For instance, you need to know where and when to get food. Mahatma Gandhi, he was called â€Å"Mahatma† because it means great soul. He started a movement for civil rights. When he went back to India people heard about his actions in South Africa and made him famous in India and on his arrival in India he was treated like a hero. Gandhi had come up with a philosophy of struggle for political and human rights through non-violence.

The Kiss of the Fur Queen Essay -- Art, Education, Highway

Thomson Highway’s The Kiss of the Fur Queen has a core theme of art. In this novel, art is integrated into the lives of the characters. The modernist movement would indicate that art has the ability to plainly exist â€Å"art of arts sake†. Peter Lamarque notes â€Å"To value a work for its own sake is to value it for what it is in itself, not for the realization of some ulterior ends.† (par. 19) This commonly accepted view, that art is valued because it is great art, not for the role or function that it has in society, restricts arts impact. This perspective limits and does not allow for the surfacing of profound effects that art creates. In the Kiss of the Fur Queen, art has power it does not simply exist but has function. The observable function of art in this text is in education, providing identity and finally uniting Gabriel and Jeremiah with their cultural roots. Art educates. This education can be both positive and negative but art can function as an educational tool that has lasting effects. A 2009 article in the New York Times titled: â€Å"Schools Adopt Art as Building Block of Education† indicates the growing acceptance of art functioning in education. In this article, the unique architecture of the building was used practically by students â€Å"measuring whimsical figures of hot-air balloons, paper airplanes and pinwheels built right into the walls of their school† (par. 1). The architecture also functioned as inspiration for further learning. In addition, the article documented the perspective of a four-year old child who proclaimed that â€Å"When you look at it, it helps you learn.† (par. 20) When Jeremiah looked at the image of heaven and hell he learned significant life lessons. This picture that was presented in residential school ... ...ovel. The embedded role of a trickster in the novel points towards the underlying significance of art in the brother’s lives and the concept that this novel itself is a Cree story; is art. Throughout this novel little piece of native art function to unite the Jeremiah and Gabriel together and to their native roots. In The Kiss of the Fur Queen art is not only demonstrated as having a function, but specific examples are provided. Art in this text functions in three main ways. It functions as education, identity, and cultural formation. Counter to the concept that art can simply exist for art sake is that the meaningful functions of art are encountered in daily life. This novel crystallizes that concept and confirms that preserving and continuing artistic endeavours is needed not just for the sake of art, but for the many profound implications of arts functions.

Dos Attack & Mitigation

DDOS Attack and its Mitigation – Simulation in GNS3 Summary: A private LAN network comprising of hundreds of end devices and several servers in DMZ is protected by Cisco ASA (Firewall). In the internet the most commonly found network attack is to take down enterprise resources by DDOS(Distributed Denial of Service) attack either on Servers(which will impact hundreds of end users) or on the network resources like routers itself.In this practical simulation we will analyse how a DOS attack happens on web server placed in DMZ from the internet via traffic flooding, and how we can fine tune ASA to mitigate and stop further attacks on the network. Devices used: a) b) c) d) e) Attacker PC – Windows XP – Service Pack3 Web server (Simulated in GNS3) ASA Version 8. 4 (Simulated in GNS3) Cisco Router – 3750 (Simulated in GNS3) Ethernet Switch (Simulated in GNS3) Software used: a) Wireshark (version – 1. 6. 8) b) GNS3 (Version – 0. 8. 3. 1) c) Net tools (Version – 5. 0. ) Step 1: Install Windows XP (SP3) on a virtual machine, (in this case we have used Oracle’s virtual box). This step is to make sure that the system may not get infected with the virus which comes packed with hacking and network monitoring tools. Furthermore, as we are using a virtual operating system, we will be sure that, our actual working pc may not be affected with our experiments. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 1 Image 1: The Oracle virtual box manager showing windows XP(SP3) Step 2: Install GNS3 (Graphical Network Simulator) inside the virtual XP.Image 2: Image of GNS3 installed and running on virtual XP In the above image, the circle shows the virtual network appliances, i. e. routers, switches, bridges, firewall and IPS/IDS are available for simulation using GNS3. In most cases GNS3 comes with Putty, Wireshark bundled. In case if GNS3 doesn’t have Wireshark, we have to instal l Wireshark on the virtual XP machine too. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 2 Image 3: This image represents the Wireshark software, installed and running on virtual XP.Step 3: Install Net Tools (Network monitoring & Hacking Tool) in the same virtual XP machine. This tool can be used to monitor Network activities and can be used as a potential hacking tool. In this simulation we will use this tool to flood the server with icmp packets, which will lead to a DOS attack on the server. Image 4: This represents the Net Tools, which is installed and running on Virtual XP. Step 4: Now, we will setup the devices required to simulate a DOS attack, in the GNS3 software. a) Setup a Microsoft loopback adapter in Windows XP and assign a public IP address to this.This virtual XP will act as the attacker PC from the internet. b) To create a loopback adapter, the first step is to go to command prompt and type the command â€Å"hdwwiz. exeà ¢â‚¬ , this is the shortest way to add a new hardware. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 3 c) Now the â€Å"Add new hardware† wizard will come up and select the second option which says, â€Å"Install the hardware manually†, as shown in the above image. d) On the next screen, please select â€Å"Network Adapters†, from the hardware list, as shown in the above image. ttps://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 4 e) On the next screen, please select â€Å"Microsoft† from the vendor list and â€Å"Microsoft Loopback Adapter† from the Network adapter list as shown in the above image. f) Now Microsoft loopback adapter is added to windows XP, and this can be viewed under Network Connections in Control panel, as seen in the below image. g) Next step is to configure an ip address to this loopback adapter, so that this adapter can be connected to one of the routers in the simulated internet cloud in GNS3.At this point we have to make sure that the Loopback adapter’s ip address should be something in the public IP range and the interface of the router which is pointing towards the internet should be in the â€Å"same†, public IP range. h) Let us configure the loopback adapter’s ip address as 20. 1. 1. 100/24, and set the default gateway as 20. 1. 1. 1 as shown in the below image. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 5 i) The above configuration means that the virtual XP can also be access by the ip address 20. 1. 1. 100 and the default gateway i. . router’s interface which is connecting to the switch has an ip address of 20. 1. 1. 1. j) In the next step, we are going to create a topology, through which we can simulate the DOS attack, after we create the topology, we have to connect our virtual XP to the topology, which actually represents the interne t cloud, a server placed in the DMZ of a corporate (in actual configuration it is placed in Inside zone) and the attacker PC in the internet (i. e. the virtual XP). Between the internet(outside) and the Corporate LAN, we have placed an ASA(Adaptive security Appliance) version 8. , which is has all the functionalities of a firewall and features like NAT, Routing, VPN, AAA services etc. hence it is called UTM(Unified Threat Management) device. The topology which we are going to use for the DOS simulation is in the below image. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 6 Configuration: a) Web Server – IP address: 10. 1. 1. 100/24 Zone: Inside Device: Router c7200 used as a web server. Running configuration of this device : version 12. 2 interface FastEthernet0/0 ip address 10. 1. 1. 100 255. 255. 255. speed auto duplex auto ip http server no ip http secure-server ip route 0. 0. 0. 0 0. 0. 0. 0 10. 1. 1. 1 b) Firewall – IP address : https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 7 Inside zone interface – 10. 1. 1. 1 (which acts as gateway for LAN users) Outside zone interface – 1. 1. 1. 1 Access-lists: Configuration before DOS security on firewall ASA Version 8. 4(2) ! hostname ciscoasa enable password 8Ry2YjIyt7RRXU24 encrypted passwd 2KFQnbNIdI. 2KYOU encrypted names ! interface GigabitEthernet0 nameif outside security-level 0 ip address 1. 1. . 1 255. 255. 255. 0 ! interface GigabitEthernet1 nameif inside security-level 100 ip address 10. 1. 1. 1 255. 255. 255. 0 access-list out-in extended permit icmp any any access-group out-in in interface outside route outside 0. 0. 0. 0 0. 0. 0. 0 1. 1. 1. 2 1 c) Gateway router for attacker PC: Ip address – Interface towards firewall – 1. 1. 1. 2/24 Interface towards attacker PC – 20. 1. 1. 1/24 Configuration – https://www. elance. com/s/feroz_sm/ https://www. odesk. com/use rs/~013128626566145b05 Page 8 interface FastEthernet0/0 ip address 1. 1. 1. 2 255. 255. 255. 0 duplex auto speed auto ! nterface FastEthernet0/1 ip address 20. 1. 1. 1 255. 255. 255. 0 duplex auto speed auto ! ip forward-protocol nd ip route 10. 1. 1. 0 255. 255. 255. 0 1. 1. 1. 1 no ip http server no ip http secure-server Attacker PC: Ip address – 20. 1. 1. 100/24 Operating system – Windows XP – SP3 Location – Internet Connectivity Tests: Now that we have all the devices setup and connected, we should test whether the attacker PC can actually reach the web server, after all if there is no reachability, the DOS attack is not possible. We can find this using a simple and trace route test, as shown in the below images. https://www. lance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 9 https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 10 By the above images, we can find that, the attacker pc has access network reachability to the webserver from the internet. Launch of the attack on webserver using Net tools: In our simulation task we use Net tools 5, which is a network monitoring tool and a hacking tool as well. In the first step, we will check whether the Net tools is able to ping the webserver, by going into network tools -> ping option, as shown in the below image. ttps://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 11 We can verify that the software is able to send successful ICMP packets to the web server. This is possible, as we have opened an access control list (ACL) in the firewall which allows any ICMP packets from the internet to the LAN or DMZ. We will analyse what is happening during the Ping, at the packet level using Wireshark. As we can see, four ICMP packets have been sent from the source 20. 1. 1. 100 to destination 10. 1. 1. 100(web server) and the ping is successful.We can also observe that all the 4 packets we sent and received from the internet to the web server in 2 seconds. In the next step we are actually going to deliver the DOS attack on the server, without enabling DOS security on the firewall. To create the DOS attack, first we need to go to Network tools and Http flooder (DOS) in the NetTools, as shown in the below image. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 12 In our case we need to give 10. 1. 1. 100 as the Ip to flood instead of 127. 0. 0. 1.As soon as we hit the start button, the web server is under DOS attack as seen in the below wireshark analysis. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 13 As we can observe that hundreds of syn packets from the source 20. 1. 1. 100 are flooded to destination 10. 1. 1. 100 in less than â€Å"one† second. The below image from Cisco’s website, clearly elaborates, what happens in a typical syn flood attack, which represents the above Wireshark capture. The description of each packet says it is a â€Å"SYN† packet, that means it is a half open connection, without the TCP 3 way handshake.With these SYN packets, a certain amount of buffer is allocated for each SYN packet and in less than a minute all the server resources are allocated to these half open connections and the servers failed to respond to genuine queries, stating that it us under Denial Of Service (DOS) attack. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 14 Mitigation techniques: As we have already discussed, a Cisco ASA firewall can be very helpful in mitigating and stopping DOS attacks on LAN or DMZ servers. The above image from Cisco’s website, describes how ASA firewall stop syn flood attacks can.In this process we will limit the number of â€Å"embryonic† or â€Å"half open connections† a client can have. If the embryonic connection limit is reached, then the se curity appliance responds to every SYN packet sent to the server with a SYN+ACK, and does not pass the SYN packet to the internal server. If the external device responds with an ACK packet, then the security appliance knows it is a valid request (and not part of a potential SYN attack). The security appliance then establishes a connection with the server and joins the connections together.If the security appliance does not get an ACK back from the server, it aggressively times out that embryonic connection. In this scenario we have used Modular Policy Frame work, which limits number of half open connections to the server and thus stops DOS attack. We have used the below configuration in the Firewall to stop half open connections, which will have a maximum of â€Å"100† open connections, a maximum of â€Å"200† embryonic connections, and a maximum of â€Å"10† embryonic connections from a particular client (identified by an IP address).Furthermore we have set con nection timeout timer for a normal connection as 2 hours, timeout for embryonic connections as â€Å"45† seconds and â€Å"25† minutes for a half closed connection. Firewall(config)#class-map tcp_syn Firewall(config-cmap)#match port tcp eq 80 Firewall(config-cmap)#exit Firewall(config)#policy-map tcpmap https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 15Firewall(config-pmap)#class tcp_syn Firewall(config-pmap-c)#set connection conn-max 100 Firewall(config-pmap-c)#set connection embryonic-conn-max 200 Firewall(config-pmap-c)#set connection per-client-embryonic-max 10 Firewall(config-pmap-c)#set connection per-client-max 5 Firewall(config-pmap-c)#set connection random-sequence-number enable Firewall(config-pmap-c)#set connection timeout embryonic 0:0:45 Firewall(config-pmap-c)#set connection timeout half-closed 0:25:0 Firewall(config-pmap-c)#set connection timeout tcp 2:0:0 Firewall(config-pmap-c)#exit Firewall(config-pmap)#exit Firewall(config)#service-policy tcpmap global Now we will run a DOS attack on the server after the security is enabled and check what will be Wireshark output. The below image shows that the attacker PC is still able to ping the web server, after we have enabled DOS security, but it is able to ping because, this is a normal ping. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 16 The above image represents the wireshark capture between the Internet router and the firewall, which clearly shows that syn flood attack is happening from source 20. 1. 1. 100 to destination 10. 1. 1. 100, and we can see hundreds of packets flooding 10. 1. 1. 100 in less than a second.At the same time the above image shows the wireshark capture between the firewall and web server, which clearly explains that all the syn-flood packets have been dropped by the firewall as soon as they reach it. At the same time we can obser ve normal ping packets which came from th e attacker pc which have been passed by the firewall. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 17 Inference: The above simulation experiment shows that the firewall before the corporate network has stopped one of the most common attacks over servers, i. e. the DOS attack, using Modular Policy Frame work, which can be used to define intersting traffic and the actions to be taken on that traffic. https://www. elance. com/s/feroz_sm/ https://www. odesk. com/users/~013128626566145b05 Page 18

Collegial And Formal Type Of Leadership Concerning Head Teachers

This assignment consists of two parts. In the first portion, the theoretical accounts of collegial and formal type of leading are considered and compared to the caput instructor ‘s function to which the writer is familiar within the educational system of Cyprus. The caput instructor ‘s function will be analysed in both leading manners. In the 2nd portion, the writer concentrates on the premises made about the school organisation and its values with the collegial and formal types of leading. The assignment ends with a decision based on the writer ‘s apprehension of leading that emerges from a consideration of both theory and pattern in relation to these two theoretical accounts. Part 1 Harmonizing to Pashiardis ( 1995 ) the educational system in Cyprus has a bureaucratic construction and school principals are invariably seeking to fulfill the administrative officials instead than the demands of pupils and parents. Everything must be done in a pre-determined mode, which barely leaves any infinite for mistakes or gives leeway for divergence from the mainstream. This is the chief ground why the formal theoretical account of leading is being chosen. Most of the elements of direction tantrum into the bureaucratic construction of the Cypriot educational system. On the other manus, within the collegial theoretical account of leading the regulating organic structure of each school is free to put extra purposes and aims that would non merely profit the school community but besides the quality of the instruction offered. Collegial Model of Management Harmonizing to Bush ( 1995 ) and his collegial theoretical account, the purposes emerge from a participative procedure whereby staff reach an understanding based on common values. The leader in a collegial theoretical account believes that school staff should ever be a squad in order to be effectual and that everyone should be involved in all activities refering the school patterns. In this instance, all instructors should hold a common vision, set a mission and be cognizant of their function to guarantee the success of the academic endeavor. The elements of Collegial Model are the procedures by which ends are determined by the nature of determination procedure and the leading manner. The collegial theoretical account is based on understanding ends among the members of an organisation and nowadayss sidelong constructions and all members have the right to take part in the determination procedure. As Kaily P. ( 2010 ) wrote A «specific jobs can be addressed by different commissions which are appointed at the beginning of the school twelvemonth. These commissions consist of instructors harmonizing to their abilities and expertness. They undertake to turn to and work out jobs that arise during the school twelvemonth such as pupil subject by explicating a codification of behavior, force at school- bar and intervention, development activities for motive in acquisition, larning troubles and workaroundsA » ( Kaily P. E849 Web Activity 1, 2 November 2010 ) . Furthermore, Palli C. ( 2010 ) A «there is a shared leading and a c orporate sense of duty among the staff at her school. At the beginning of the school twelvemonth at that place was a deputation of functions and duties. Besides the instructors had the chance to choose the commissions they wanted to be members harmonizing to their interestsA » ( Palli C. E849 Web Activity 1, 3 November 2010 ) . The most positive facet of the Collegial Model is the fact that ends have already been agreed, ensuing to the possibility for the participant staff to concentrate and to accomplish the ends set. Everybody ‘s aspirations, expertness and capablenesss are taken into consideration and used in a manner that promotes the public assistance of the school unit. As Bennett ( 1995 ) has argued, cognition is an of import power resource. Sharing cognition in a collaborative manner requires a high grade of common trust and consensus. Formal Model of Management Looking into Bush ( 1995 ) the formal theoretical accounts of direction aver that aims are set at the institutional degree. Goals are determined by senior staff and the support of other instructors is taken for granted. Therefore, the activities of schools are evaluated in the visible radiation of these official intents. Furthermore, the organisational construction is regarded as nonsubjective world. Persons hold defined places in the organisation and working relationships are assumed to be strongly influenced by these official places. Formal theoretical accounts treat constructions as hierarchal with decision-making as a ‘top-down ‘ procedure. In contrast to collegiality, the features ofA the formal direction modelsA harmonizing to Bush ( 2003 ) A «heads haveA authorization because of their positionsA and areA accountableA for what they do to their patron they use anyA rationalA manner to accomplish goalsaˆÂ ¦A »A ( Bush, 2003, p.126 ) fits a batch to the Cypriot Educational System. Not merely do public schools but besides private 1s have debt-reduction direction programmes and everything must be centralized and economic systems of graduated table must be made. One is asked to yearly describe in beforehand how many pupils are registered for the undermentioned academic twelvemonth that the figure of instructors is reduced to the lower limit to salvage resources as Webb and Vulliamy ( 1996 ) reference A «in bureaucratism, efficiency, subject, control, reliabilityA is more importantA » ( Webb and Vulliamy, 1989, p.312 ) . Promotion is on the footing of seniorityA ( Bush 2003 ) more like a typical formal bureaucra tic Cypriot school. However, after a long waiting at the age of 40-55 one eventually leaves from the low-paying Cypriot private school and is employed by a ‘highly-benefiting ‘ Cypriot public school. When he/she gets employed in a public school, which will merely happen out merely a few yearss before the school twelvemonth starts, uncovering bureaucratism which is neither efficient nor dependable. Part 2 Harmonizing to Bush and Derek ( 2003 ) leading may be understood as ‘influence ‘ but this impression is impersonal in that it does non explicate or urge what ends or actions should be sought through this procedure. However, A «certain alternate concepts of leading focal point on the demand for leading to be grounded in steadfast personal and professional valuesA » ( Bush and Derek, 2003, p.4 ) . Wasserberg ( 1999 ) besides claims that A «the primary function of any leader is the fusion of people around cardinal valuesA » ( Wasserberg, 1999, p.158 ) . Furthermore, harmonizing to Gross ( 1985 ) values are generated externally to the person instead than being internal, personal creative activities. However persons play important function in set uping peculiar values with environments in which they live and work. Bush ( 1998 ; 2003 ) besides links A «leadership to values or aim while direction relates to implementation or proficient issuesA » ( Bush, 1998, 2003, p .324 ) Collegial theoretical account is interpinned by integrative and actuating values. Integrative values are those that serve to pull persons into collectivity and motivation values are those that shape single and corporate perceptual experiences of demands and involvements. The deduction of these values for leading function in the educational system in Cyprus could be justified since caput instructors normally encourage the staff to take portion in any decision-making process. In this certain values are agreed in the schools. Thus the personal sentiments of ( instructors, parents pupils ) are acceptable by others, differences and dissensions are shown in a democratic signifier. In add-on, coaction is promoted by caput instructors. Every instructor, parent, pupil has its personal demands and involvements. Head instructors try to assist all members in personal and professional troubles and offer ways in order for everyone to hold a function in the school. Furthermore, caput instructors pr omote trust and assurance among all members, make constructive remarks and promote staff to take part in educational seminars and other educational plans. The formal leading theoretical account combines largely regulative and directing values which seek to command the behavior of persons and groups. The equal chances and race dealingss statute law is enacted in many developed states. Such values are an of import portion of the policy procedure both nationally and within organisations. Whether we accept or reject person else ‘s value system is non the same as denying that it is a value which shapes their actions. This is one of the three different sorts of Gross ‘s ( 1985 ) classified values which influence different aspects of the school.A Although the ministry of Education and Culture directs schools on how to run, each school may develop its ain rules and values harmonizing to its peculiar demands and purposes. Under the counsel of the Head Teacher certain values have been defined for my school ‘s civilization like: Equal chances for all kids as an look of cardinal human rights, the development of pupils ‘ soc ietal accomplishments, democratic duologue in instance of struggles among the kids, the multi-dimensional betterment of kids ‘s personality, the importance of interaction with the external environment ( parents ) , and the pattern of multiple intelligences. All the above societal values are articulated within the school serve to pull persons into a formality. The manner that my school is managed promotes coaction and reduces conflict between staff. The caput instructor supports the attempts of his instructors and motivates them to portion and bring forth the school ‘s values. He helps instructors cope with the troubles encountered and promotes respect, democracy, honestness and trust. He encourages instructors to take portion in educational seminars and provides equal chances for engagement in determination doing seeking to follow democratic values. As Gross ( 1985 ) references â€Å" Persons play a important function in set uping peculiar values within the environments in which they live and work. Valuess are manifested in the actions people take, including the things that they say and the linguistic communication they use † ( Gross, 1985, p.47 ) . A Harmonizing to Sergiovanni ( 2000 ) , how we resolve a job relates to the extent to which our determination devising is dominated by the values of our life universe and our syst em universe. As he interprets, system universe should be interdependent with life universe ( the kernel of values and beliefs ) Decision In decision it can be seen that at that place has to be a leading manner which will integrate patterns from both manners of leading and which promote the development of the school through the engagement and engagement of all the staff members. A caput instructor ‘s function is to do the vision and the mission of the school known to his/her staff in order for the instructors with the right cognition and ability to be involved in the determination devising. Bennett, N. ( 1995 ) Pull offing Professional Teachers: in-between direction in primary and secondary schools, London, Paul Chapman. Bush, T. ( 1995 ) , 2nd edn, Theories of Educational Management, London, Paul Chapman. Bush, T. ( 1998 ) The National Professional Qualification for Headship: the key to effectual school leading? , School Leadership and Management, 18 ( 3 ) 321-34. Bush, T. ( 2003 ) , Theories of Educational Management, 3rd edn. London: Sage. Bush, T. And Derek G. , ( 2003 ) , School Leadership: Concepts and Evidence, Full study Spring, 2003 E849 Leading and Managing for Effective Education, Study Guide, ( 2003 ) , The Open University. Gross, F. ( 1985 ) , Ideologies, Goals and Values, Westport, CT, Greenwood Press. Kaily, P. E849 Web Activity 1, 2 November 2010 Palli, C. , E849 Web Activity 1, 3 November 2010 Pashiardis, P. ( 1995 ) , A «Cyprus principals and the catholicities of effectual leadership'A » , International Studies in Educational Administration, Vol. 23 No. 1, pp. 16-26. Sergiovanni 2000, Effective Educational Leadership, O.U. , Sage Wasserberg, M. ( 1999 ) , Making the vision and doing it go on, in Tomlinson, H. , Gunter, H. and Smith, P. ( Eds. ) , Populating Headship: Voices, Valuess and Vision, London, Paul Chapman. Webb, R. and Vulliamy, G. ( 1996 ) , The altering function of the primary caput instructor, Educational Management and Administration, 24 ( 3 ) , 301-15.

A Study of IKEA’s Product Design and Pricing Strategy Essay

IKEA’s competitive priority is based on producing quality products at a low price. This concept is exemplified in its’ corporate mantra † price with meaning†. This is achieved by creating inexpensive products without making its customers feel cheap. This manta is followed from design to the customer’s home. 2. Describe IKEA’s process for developing a new product? IKEA starts the process by picking what the new product will cost. This will help to determine color, materials used, and design. Next they choose a manufacturer using their network of manufactures. They do this by determining which manufacturer can most efficiently produce the new product. Next they design the product, keeping in mind efficiency, ie. Packaging, shipping ect. Every inch of the product is reviewed in order to maximize their ability to manufacture, ship and store the new product. Finally they ship it. While shipping, the key word is flat, in fact the flatter the better. From vacuum packing pillows to exclusively producing disassembled furniture, IKEA is committed to not shipping air. Lastly they must sell their new product. 3. What are additional features of the IKEA concept (beyond their design process) that contribute to creating exceptional value for the customer? The way they ship their products is clearly one of its greatest contributors to its low prices. By remaining flat, shipping only 65% full containers and by building its distribution centers near ports, railways, and highways IKEA is able to ship with great efficiency. They are able to ship the maximum amount of products, at the right time to the right stores keeping their prices 20 the 30 percent lower than their competition. 4. What would be important criteria for selecting a site for an IKEA store? IKEA stores require a large area to accommodate a large showroom, daycare and food court†¦

How to Increase Graduate Employability at a University

4390228000 Research Report Student Name: Majed M Almalki Student ID: 3622608 Class: L7-1906 December 2017 Teachers:Rosie Paspaliaris and Tammy Tan-58367329120Abstract The employment rate amongst university graduates is a real concern for most universities around the world. The purpose of the research report, which was commissioned by the Careers Department at a university is to identify the best approaches to increase their students' employability skills before joining the workplace. The findings suggest that while universities have the most responsibility to prepare their students for the marketplace, employers have to play their essential role to engage them with the real work environment. There are many kinds of approaches a university can use, and research shows they can be divided into work-integrated learning, career guidance and critical soft skills that are required in the workplace. It is recommended that the Careers Department starts implementing these approaches through including work-based classes in the students' curriculum, inviting experts and employers to enable students to select the right track and embedding soft skills in the students' curriculum.1IntroductionThe Careers Department at a university has a duty to prepare their students well to join the marketplace. However, they are concerned that they are not helping their students with required skills and essential knowledge to improve their employability chances. This report, requested by the director of the Careers Department at a university in Australia, describes the most effective and efficient approaches in order to make recommendations that can be used to improve graduates' ability to feel confident in the workplace.  FindingsThere are a number of approaches that various stakeholders can use to improve the employability rates of graduates in Australia. The identified findings fall under work-i ntegrated learning (Jackson 2015), the importance of choosing the right discipline for the future career (Kinash et al. 2017), and critical soft skills (Meeks 2017).Work-integrated Learning (WIL)WIL enables graduates to increase their employability by boosting their confidence in their workplace capabilities and giving them exposure to enable them to understand the required industry standards (Jackson 2015). Gamble, Patrick and Peach (cited in Jackson 2015) claim that WIL is important in enabling graduates to gain a better appreciation of how the world of work is like. It combines traditional learning as well as other forms of exposure which may include: job placements, field work, job shadowing, and internships (Treuer et al. cited in Jackson 2015). This combination serves an essential role of ensuring that students are able to transfer the skills they learned in the college to the workplace (Crebert et al. cited in Jackson 2015). Jackson (2015) claims that WIL prepares graduates for their future careers by fostering their professionalism, ability to communicate effectively, think critically, and solve problems (Coll et al. cited in Jackson 2015). In one of the studies conducted in 2012 involving 131 undergraduates who had completed a work placement, it was noted that some students experienced difficulties such as stress, inadequacy and anxious when applying what they had learned in the classroom to the marketplace (Jackson 2015). Students who were on a work placement for the first time had to learn how to manage themselves, communicate effectively to a public audience, and use technology. As such, work placement was the best experience that could prepare them adequately for joining the workplace (Jackson 2015).Choosing the Right DisciplineChoosing the right discipline increases the student's chances of getting a targeted job in the future (Kinash et al. 2017). Students who choose the relevant career path while in college increase the chances of achieving their future careers (Kinash et al. 2017). In a survey that was conducted on 28 graduates and 22 university students, it was noted that most students made random degree choices without having a specific career goal (Kinash et al. 2017). This could explain why some students felt there was disconnect between the career industry and the degree courses they were pursuing (Kinash et al. 2017). Many students remained hesitant about their career options from the time they joined universities to the point of graduation (Kinash et al. 2017). In addition, it was noted that students are most likely to make career goals after they have graduated (Kinash et al. 2017). Some of them are unhappy in their careers because possibly universities do not support their career decision-making. It is important to note that most students may not have had exposure to career services prior joining the university, which affects the choices they make (Kinash et al. 2017).  Developing Critical Soft SkillsEmbedding soft skills in the university curriculum ensures students to develop important soft skills, which can improve graduate employability rate. Employers value individuals with soft skills because they are ‘easier to work with and relate better to clients, ultimately driving business outcomes' (Deloitte Access Economics 2017). Although a degree is an important item when searching for employment, most degrees tend to focus on equipping students with hard skills while ignoring the soft skills (Meeks 2017). This leads to a situation where a substantial number of graduates' lack important soft skills that are necessary for a better performance in the workplace (Meeks 2017). As Figure 1 shows, the most demanded soft skills across all industries. Figure 1: Adapted from Workible (cited in Deloitte Access Economics 2017)3 ConclusionThe research has shown that there are a variety of approaches to boost the graduate employability. These approaches, which consist of WIL, career guidance and developing critical soft skills can be implemented by the Careers Department at a university with cooperation with other stakeholders, so that students feel well-equipped with the essential experience and skills to be successful in the marketplace.  RecommendationsEstablishing work-based environmentBecause there is an obvious lack of work experience among graduates, work-based classes might be included in students' curriculum to prepare them adequately for employment. At the same time, they may partner with other organizations, such as companies, to give students the opportunity to get internships and work placements. Offering career guidanceThe Careers Department might offer career support to all their students. This can be implemented by inviting employers and experts to run some workshops to share their experiences to enable students to choose the right courses that will make them realize their career goals. Including soft skillsSoft skills need to be embedded in the students' curriculum to ensure that they get both hard and soft skills. This will help the Careers Department to improve their graduates' employability because most employers want graduates who have soft skills.Reference ListDeloitte Access Economics 2017,  Soft skills for business success, Company report, DeloitteAccess Economics, viewed 25 November 2017, ; https://www2.deloitte.com/au/en/pages/economics/articles/soft-skills-business-success.html ;Deloitte Access Economics 2017,  Soft skills for business success, Company report, Deloitte AccessEconomics, viewed 25 November 2017,https://www2.deloitte.com/au/en/pages/economics/articles/soft-skills-business-success.html ;.Jackson, D 2015, ‘Employability skill developme nt in work-integrated learning: Barriers and best practice'. Studies in Higher Education, vol. 40, no. 2, pp.350-367, viewed 25 November 2017, RMIT Library.Kinash, S, Crane, L, Capper, J, Young, M,Stark, A 2017, ‘When do university students and graduates know what careers they want: A research-derived framework', Journal of Teaching andLearning for Graduate Employability, vol. 8, no. 1, pp. 3-21, viewed 25 November 2017, RMIT Library.Meeks, G 2017, ‘Critical soft skills to achieve success in the workplace', viewed 30 November2017,https://search proquest.com.ezproxy.lib.rmit.edu.au/docview/1950281403/previewPDF/D2798047B2094522PQ/8?accountid=13552 ;, ProQuest Library.