How Microsoft Used Empathy And Definition Of Design Thinking

Microsoft introduced an artificial intelligence chatbot to Twitter on 23 March 2016, and it is an AI system named Tay.ai. They basically developed it to speak like a American girl who is 19 years old, and asked it to study interact with users of Twitter. However, Tay.ai was controverted on Twitter, because it released some sensitive tweets, then it was taken offline within 16 hours. On 30 March 2016, after they tested Tay.ai, Microsoft re-released the bot on Twitter. Unfortunately, it released drug-related tweets, so it was taken offline quickly again (Jane 2016). In this essay, I will talk about how Microsoft used empathy and definition of design thinking in creation and implementation of Tay. The empathy play an important role in creation, and it could be divided into two parts, understanding and observing. First of all, I will discuss the understanding during creation of Tay.ai by Microsoft. In understanding, the designer should know who they are designing for and what problem they do need to solve. For Tay.ai, it is mainly designed for 18 to 24 years old young people in U.S. (Kaya 2016). As we all know, Tay.ai was not the first artificial intelligence system in social world. There is a chabot called XiaoIce is being used by more than 40 million people in China. Inspired by it, Microsoft want to design a chabot in a really different culture environment. Secondly, I am going to talk about the observing during creation. The way of use for Tay.ai is simple, the usersShow MoreRelatedEvaluation Of The Norris Article And The Textbook Chapters2403 Words   |  10 Pageswell as how the leaders can be able to improve, or rather what they need to be observant and concerned about pertaining to how they interact with their followers. 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What Caused The Great Schism Of 1054 - 960 Words

To understand what caused The Great Schism of 1054, it is important to first have a background knowledge of who was involved. The divide occurred among the land, with a west side and an east side. The western side was inhabited by Romans and spanned from current Portugal over to Hungary, also including the more northern countries from Ireland to Sweden. These borders were frequently changed throughout history, although their principal area was always that of the German states. This area was referred to as the Holy Roman Empire. The Eastern area, on the other hand, were inhabited by Greeks and the area was often referred to as the Byzantium Empire. The empire included current Russia and Bulgaria. These countries together formed the Eastern Slavic Principalities, with their capital based out of Constantinople. Apart from the geological differences, there were also political and lingual differences between the East and West. Communication was difficult between the Greek-speaking East a nd the Latin-speaking West, as the church and other leaders no longer read, let alone spoke the language of the other half of the Christian world. The language barrier separated the civilizations greatly. Apart from lingual differences, there were also political differences within both the church and the empires. Both sides had differing views on who should hold power in the church. On the eastern side, the Byzantine emperor was also the leader in the church. His name was Michael Cerularius,Show MoreRelatedRoman Catholic Church vs Eastern Orthodox Church Essay924 Words   |  4 PagesBefore the split of 1054, the Roman Catholic Church or Western church and the Eastern Orthodox Church or Byzantine church were almost one with each other. The two churches held the same ideals and got along with one another the majority of the time. 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Wac Kanpur Confectionary Free Essays

OPTIONS: KCPL has the following 3 options: †¢ Option 1: Accept APL’s offer †¢ Option 2: Become an independent contract manufacturer. †¢ Option 3: Rebuild the â€Å"MKG† brand. DECISION: KCPL should work on reviving its brand. We will write a custom essay sample on Wac Kanpur Confectionary or any similar topic only for you Order Now ACTION PLAN: KCPL has to work on technology upgradation, increasing capacity utilization and managing a efficient workforce. It also has to improve its brand image and target new profitable markets. CONTINGENCY PLAN: As a contingency plan, KCPL can accept the offer of APL. 2. MAIN REPORT 1. SITUATIONAL ANALYSISMohan Kumar Gupta started Kanpur Confectioneries Private Limited (KCPL) in Jaipur in 1947 to sell sugar candy under the brand name of â€Å"MKG†. He later set up a production unit in Kanpur (UP) because of intense competition in Jaipur. He ventured into the biscuit industry with the â€Å"MKG† brand. Its turnover increased during the early 80’s. But with the stiff competition from the firms in the organized and unorganized sector its sales have declined and by mid 80’s it has started making losses (Exhibit 1). It became a contract manufacturer for Pearson Health Drinks Limited (Pearson) in 1985.But Pearson faced stiff competition from A-One Confectioneries Private Limited (APL). Now in September 1987, KCPL has the proposal of becoming a contract manufacturer for APL. If KCPL accepts the proposal, they would be able to utilize the surplus production capacity and get assured return on investment, but they would lose their brand and their independence. 2. PROBLEM SITUATION Mr. Alok Kumar and his brothers have to decide whether to accept the proposal to manufacture for APL. They even need to deal with the problem of surplus capacity. 3.OBJECTIVES KCPL has the vision of emerging as a leading national brand in the biscuit industry and thus maintaining the family name and dignity. It is also looking for ways to utilize its surplus capacity and increasing its sales and profit margins. 4. OPTIONS †¢ Option 1: Accept APL’s offer †¢ Option 2: Become an independent contract manufacturer. †¢ Option 3: Rebuild the â€Å"MKG† brand 5. EVALUATION OF OPTIONS Option 1: APL has offered an initial production order of 70 tones of glucose biscuits per month with an contract of three years at Rs. 1. /kg as the conversion rate. It has agreed to pay the material cost and supply the pre-printed packaging material. But it has stated that KCPL will have to make changes in its process and equipments by themselves. The advantages in accepting this proposal are assured return on investment, minimizing the business risks, utilization of surplus capacity and avoiding marketing, branding and distribution costs. This will help them get rid of the losses and break even. There is also the advantage of being able to utilize their excess production capacity.Option 2: KCPL can keep on producing for Pearson and also market themselves as contract manufacturers. This method will also help save on the additional expense needed to revive the MKG brand. This option will decrease the business risks considerably for Mr. Alok and his brothers. One of the main reasons for declining APL’s offer is its low conversion rate. This conversion rate will make it very difficult for KCPL to breakeven (Exhibit 2) and might lead the company to losses instead of making profits. Option 3:The third option that KCPL can opt for is to wok on rebuilding its own brand and not entering into any joint ventures either with Pearson or with APL. They can work on plans to revive the MKG brand. As the owners of this company have a strong emotional connect with the company, trying to revive the brand will also bring them personal content and happiness. It definitely is a risky option as compared to the other options because the cost incurred in the process will be high. But KCPL can target the institutional canteens by developing a new brand image and try to gain more orders from them. . DECISION As the company and the brand holds a strong emotional value for all the three brothers, they decide to take up some risk in order to try and revive the brand. They decide to work on brand revitalization and opt for Option 3 i. e. to Rebuild the â€Å"MKG† brand and achieve a good market share and profit. 7. ACTION PLAN To effectively implement the Option 3, Mr. Alok will have to bring major changes in the operations and the workings of the company. They need to bring about changes in the following domains: †¢ Technology Improvement. Marketing Strategy. †¢ Branding and Positioning of the product. †¢ Identifying the Target Market Segment. †¢ Quality Checking and Improvement. †¢ Target and Capture a larger market segment( institutional canteens). †¢ Need to hire workers who work regularly and efficiently. †¢ Train the workforce and strive for better management. †¢ Utilize the excess production capacity. 8. CONTINGENCY PLAN In the worse case it might happen that KCPL’s efforts to rebuild its brand might fail. In that case they might take up the offer from APL if that offer is still open.In order to rebuild its brand, the company will have carried out certain actions for betterment and now it will be in a better position to operate on the contract. Thus it will have a high probability of making profits from the APL deal. Word Count: 803 3. EXHIBITS Exhibit 1: |Dimensions |‘MKG’ |APL | |Sale per month(tonnes) |120 |1200 National(200 North) | |Price per Tonne(Rs. |18100 |19000 | |Consumption of Maida per tonnes(in Kg) |750 |700 | |Consumption of Vanaspathi per tonnes(in Kg) |150 |140 | |Consumption of sugar per tonnes(in Kg) |200 |190 | |Price of Maida per bag of 50 Kg. 500 |490 | |Price of vanaspathi per bag of 50 Kg. |520 |500 | |Price of Sugar per bag of 50 Kg. |1200 |1150 | |Preservatives and Packaging Cost per tonne(in Rs) |300 |400 | |Wage rate |50 |80 | |Permanent Salary Bill per month(Rs. akhs) |2. 75 |NA | |Interes per month |10000 |NA | |Other Fixed Commitments |60000 |NA | Revenue Calculation Revenue per month = (sales per month) * (Price per tonne) = Rs. 120*18100 = Rs. 2,172,000 Cost Calculation Variable Cost Cost per Tonne Cost of Maida = (750*500)/50 = Rs. 7500Cost of Vanaspati = (150*520)/15 = Rs. 5200 Cost of Sugar = (200*120)/100 = Rs. 2400 Preservatives and Packaging Cost = Rs. 1000 Casual Labour cost per tonne = Rs. 300 ? Total Variable Cost = 7500+5200+2400+1000+300+1000= Rs. 16,400 Fixed Cost Total Fixed Cost =Permanent Salary + Interest + Other Fixed Commitments = Rs. 275000+10000+60000 = Rs. 345,000 Total Cost Total Cost = Fixed + Variable Cost = Rs. (16400*120)+345000 = Rs. 2313000 Loss = Total Cost – Revenue = 2,313,000 – 2,172,000 = Rs. 141,000 Exhibit 2: Conversion cost of MKG at 190 tonnes= Fixed cost(without labour)/ number of kgs =345000/190000 = Rs. 1. 86 How to cite Wac Kanpur Confectionary, Papers

Pornification of culture free essay sample

In a world where amazing technology has change our way of life, the issue of pornification of culture has become a common phenomenon among people in all over the world especially among youth. This issue has become serious when there are lots of social illnesses that occur among teenagers nowadays. The integration of the Internet along with sophisticated gadget that seems to become enhanced day by day in which we ourselves could not imagine of how superior it is in the future has changed the system of communication a lot and with these modern technologies, the boundaries across the countries and time are no longer becomes a matter to us. However, when our life turn out to be more easier and faster, some of us would often violate the purpose of these facilities as it bring disaster towards one’s life when they involve with the popular culture that exists in today’s fashion, music, games, etc. It is not an issue if those are used in a positive and correct ways, but to some extent people used them to get access to pornography and many other related issue which is sometimes can abuse the role of man as a vicegerent in this earth. It will also lead to numerous types of social problems and this natural process that happened should not be look upon lightly, hence urgent action need to be taken strictly and serious to overcome this new challenges. When dealing with the rising trend of pornification of culture across the world today, people from all cultural backgrounds including parents are very concerns towards their children particularly girls. We are facing a serious issue of increasing influences from popular culture and celebrity which sometimes portrays bad role models towards children as they are not matured enough to consider which is good to follow and which is bad to avoid. Some people in the west, for example, are extremely worried about the increasing pornographic elements in children’s fashion (Feiler, 2013). The way fashion designers intend to create new fashions among children and teenagers is as if they would like them to expose themselves with sexualisation through the various types of clothes and pants which every parent are worried about. The hardest part is when the children are always rebel against their own parents because those fashions are become common and usual to them. Even the west are fear with this rising issue, what more if we are Muslims. Both the Muslims and non-Muslims today are beginning to realize that they have to work together to deal with this complex challenges. The concern is not just only towards the children’s fashion. Recently, Muslims and non-Muslims in Canada were united to join effort in protesting against the proposed plan to ban the wearing of religious garments that reflects the identity of their own religion. This shows that many people around the world understand the importance of religion in a modern world (New Straits Time, 2013). The probability of both sides working together may involve the role of religion in everyday life. The need to defend their own identity has urged them to be united so that everyone has rights to voice out their concern about religion. Discussing on the religion, nowadays, people begin to accept the true practice of life and return back to their own faith because they tend to become conscious the need of religion in their life to guide them along straight path. Teenagers particularly becomes attracted towards Islam because of the increasing number of young Imams who are able to preach the teaching of Islam and at the same time follow their lifestyle which is in conforms to the way of life of the teenagers. Even though Islam in America today still remains a minority religion, many people have realized the proper religious teaching to their children in order to encounter the problems among youths today (New Straits Time, 2013). The importance of having young Imams in the society is crucial at this time in order to prevent the decline of morality among teen and guide them if they have gone astray and involve with social problems. Their roles are needed because sometimes the nurture from parents are not enough as they are always busy with works and from the teaching of these Imams, it also helps to provide with mental along with spiritual aspect of life. Not only that, women nowadays also begins to involve with the society as they starting to realize that women in their societies are the key to solving serious social and moral problems like teenage pregnancies, alcoholism and religious extremism (Shulman, 2012). We cannot deny that the role of women these days are also as significant as the role of man because the women is needed to encounter problems faced by most of the girls teen and women adults as the approach of women to women gives more comfort. Besides, they also feel like this is the time to bring back the dignity of women and elevate their status in society so that women will not be oppressed easily by man and their justice should also be preserved. This is one of the ways in order to help solving the problems involving teenagers which become serious with the issue of pornification of culture. In one of the Western countries, the issues of alcoholism have achieved the alert stage in which actions should be taken immediately. The consumption of alcohol or known as binge-drinking in Britain had risen the expenses related to health and also caused rising levels of death and diseases (The Star, 2012). As we already know, alcohol is one of the major cause for the social problems today because it can makes people drunk and they are not realize of what they are doing. Thus, from alcohol drinking only, people can involve in prostitution, pregnancy, rape, murder and etc. which is very common issue that we heard lately. Everyone involving the government should begin to do something and taken several steps to reduce the consumption of alcohol so that the major illness among teenagers will slowly decrease. It is also becomes everyone’s role in order to help reducing the problems slowly so that the problems in the society will not be prolonged to the future.