Monday, December 30, 2019

How Microsoft Used Empathy And Definition Of Design Thinking

Microsoft introduced an artificial intelligence chatbot to Twitter on 23 March 2016, and it is an AI system named Tay.ai. They basically developed it to speak like a American girl who is 19 years old, and asked it to study interact with users of Twitter. However, Tay.ai was controverted on Twitter, because it released some sensitive tweets, then it was taken offline within 16 hours. On 30 March 2016, after they tested Tay.ai, Microsoft re-released the bot on Twitter. Unfortunately, it released drug-related tweets, so it was taken offline quickly again (Jane 2016). In this essay, I will talk about how Microsoft used empathy and definition of design thinking in creation and implementation of Tay. The empathy play an important role in creation, and it could be divided into two parts, understanding and observing. First of all, I will discuss the understanding during creation of Tay.ai by Microsoft. In understanding, the designer should know who they are designing for and what problem they do need to solve. For Tay.ai, it is mainly designed for 18 to 24 years old young people in U.S. (Kaya 2016). As we all know, Tay.ai was not the first artificial intelligence system in social world. There is a chabot called XiaoIce is being used by more than 40 million people in China. Inspired by it, Microsoft want to design a chabot in a really different culture environment. Secondly, I am going to talk about the observing during creation. The way of use for Tay.ai is simple, the usersShow MoreRelatedEvaluation Of The Norris Article And The Textbook Chapters2403 Words   |  10 Pageswell as how the leaders can be able to improve, or rather what they need to be observant and concerned about pertaining to how they interact with their followers. After analyzing this article, a leader realizes the pieces to put together to bring forth better communication between them and their subordinates, therefore gaining their acceptance and respect, improve their morale, improve relationships between them therefore increasing the overall productivity of the organization. Norris notes how theRead MoreEssay about HND Unit 4 Marketing Principles Assignment4160 Words   |  17 Pagesthe task given. This will be showed with examples of theory applicable to a company of my choosing. For this task examples will be related to Apple Inc. organization. Incorporated in January 1977 as Apple Computer, Inc. todays Apple Inc. designs, produces and markets media and mobile communication devices, personal computers, portable media players and sells a variety of related software. Apple’s products and services include the iPad tablet computer, iPhone handset, Mac computer and iPodRead MoreThe Negative Effects of Computer Hacking3087 Words   |  13 Pagesknowledgeable, I can educate people about its dangerous effects it can cause us and to find a solution for it. V. Definition of Terms A, Hacking - intruding into computer systems by stealth and without permission or any crime committed with, by, through, or against a computer. B. Hacker - A person who enjoys exploring the details of programmable systems and how to stretch their capabilities, as opposed to most users, who prefer to learn only the minimum necessary. Read MoreInnovation at Xerox Essay4233 Words   |  17 PagesSERVICES 6 ANALYSIS OF THE PRODUCT DEVELOPMENT PROCESS IN THE ORGANISATION 7 PRODUCT DEVELOPMENT PROCESS AT XEROX CORPORATION 7 Management Decision Process (MDP) 8 Process Elements and Phase Deliverables 8 Process Enablers 8 EFFECTIVE PRODUCT DESIGN AND DEVELOPMENT 10 MANAGING INNOVATION 14 RECOMMENDATIONS TO ENHANCE INNOVATION WITHIN XEROX CORPORATION 16 BIBLIOGRAPHY 22 Report on Xerox Corporation We have chosen the Xerox Corporation and evaluated the strategic importance of innovationRead MoreThe Nature of Communication10702 Words   |  43 Pagesbehavioral interaction 3. It is receivers phenominon 4. It elicits responses 5. It is complex Business Body Language: Handshakes, Eye Contact, Posture, and Smiles Your body language, i.e your demeanor, impacts your success. Its vital that you know how to act when you get to a conference, after-hours, meeting or trade show to make the most effective and efficient use of your time ... and to attract those people whom you want to do with business with and add to your network. The success of any encounterRead MoreItsc 2439 Ch1-12 Study Guides Essay28023 Words   |  113 Pagesfirst computers used widely in businesses were available during the 1940s. 3. The goal of transaction processing on early computers was to replace as much manual processing of business information as possible with automated processing. 4. Among the reasons for the growth in decentralized computing was the availability of inexpensive personal computer hardware and productivity software. 5. The applications development backlog was due to the inability of computer professionals to design and write programsRead MoreThe Process Of Helping A Work Group10276 Words   |  42 Pagesorganization are ironed out through sectional solutions of misunderstanding within vertical groups and horizontal groups and intra-vertical and horizontal groups of such organizations. The analogue of a football team, hockey team and other teams could be used. A team is a group of players working together to win matches. This end in view is possible if they will work with the team spirit, good feeling of those members working together, as a team. It is also a group of activities designed to enhance theRead MoreMarketing Management Mcq Test Bank53975 Words   |  216 Pagesmeasuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. A) copyright B) trademark C) slogan D) brand E) logo Answer: D Page Ref: 241 Objective: 1Read MoreStudy of Recruitment Process and E- Recruitment12119 Words   |  49 Pagesof your system and considerably reduces the cost involved in the entire recruitment procedure. There are a number of e-recruitment options available. Recruitment software, candidate tracking applications, ERPs, job portals, etc. is the most commonly used e-recruitment methods. The most preferred of these methods is deploying recruitment software that takes care of the recruitment cycle right from sourcing candidate profiles till the candidate finally joins the company. Using internet prospective applicantsRead MoreProject Mgmt296381 Words   |  1186 PagesSupply Chain: Concepts, Strategies, Case Studies, Third Edition Sterman, Business Dynamics: Systems Thinking and Modeling for Complex World, First Edition Stevenson, Operations Management, 10th Edition Swink, Melnyk, Cooper, and Hartley, Managing Operations Across the Supply Chain, First Edition Thomke, Managing Product and Service Development: Text and Cases, First Edition Ulrich and Eppinger, Product Design and Development, Fourth Edition Zipkin, Foundations of Inventory Management, First Edition QUANTITATIVE

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.